Networking event in Lugano on December 3, 2022.
Speaker: Giorgia Pati, Entrepreneur and Startups Co-founder
Theme: Homemade Corporate Communication
We spoke about effective communication and marketing strategies that are essential for business development. It is common to sketch them out in early business plans, but not to assign them a priority for development in the early stages of an early-stage start-up. The reason is often the wait for the first investments to allocate the appropriate budget for their implementation.
The objective of this talk was to provide small tips on how to create a 'homemade' brand identity, with affordable and accessible tools.
